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DATA COLLECTION: |
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Written questionnaires for
self-completion |
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Computerized questionnaires for
self-completion |
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Telephone interviewing using
written questionnaires |
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Computer-assisted telephone
interviewing, CATI (centrally coordinated) |
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Web interviewing (self or
interviewer completion) (North America) |
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Face-to-face interviews using
portable computers and notebook computers (where the physician
and/or the interviewer can answer the questionnaire) (Canada only)
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Data collection can take place at:
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The physician's office |
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A central location |
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Shopping Malls or Pharmacy
Intercepts (consumer studies) |
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In-home Placements and Interviews
(consumer studies) |
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DATA
ANALYSIS: |
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Quadrant Analysis |
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Adaptive Conjoint Analysis |
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Choice-Based Conjoint |
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Correspondence Analysis |
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Perceptual Mapping |
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Pair-Wise Trade-Off Analysis |
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Factor Analysis |
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Discriminate Analysis |
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Competitive Leverage Analysis
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Specialized Products Offered: |
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Medi-Price Index |
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Specialist Prescribing Profiles
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Key Influencer Opinion Research
(KIO) |
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Brand Equity Research |
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Medi-Response Cheque |
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Medi-Detail Recall (Co-Promotion
Detail Effectiveness) |
